What are 10 things every marketing plan should contain?
A marketing plan is a document that outlines the strategies and tactics that a business or organization will use to promote its products or services. A good marketing plan should be comprehensive, actionable, and measurable. Here are 10 things that every marketing plan should contain:
Executive summary
A brief overview of the marketing plan, including the key goals and objectives, the target audience, and the main strategies and tactics.
•••Situation analysis
An analysis of the current market and competitive environment, including trends, challenges, and opportunities.
•••Target audience
A detailed description of the target audience, including demographics, interests, and behaviors.
•••Marketing objectives
Clear, specific, and measurable goals that the marketing plan aims to achieve.
•••Marketing strategies
The main strategies and tactics that will be used to achieve the marketing objectives, including channels, messaging, and budget.
•••Action plan
A detailed, step-by-step plan for implementing the marketing strategies and tactics, including timelines, budgets, and responsibilities.
•••Performance metrics
The key metrics and indicators that will be used to track and measure the effectiveness of the marketing plan.
•••Budget
A detailed breakdown of the budget for the marketing plan, including projected costs and revenues.
•••Resources
A list of the people, skills, and other resources that will be needed to implement the marketing plan.
•••Evaluation and revision
A plan for regularly reviewing and evaluating the effectiveness of the marketing plan, and making adjustments as needed.
Overall, a good marketing plan should be thorough, well-researched, and actionable, and it should provide a clear and detailed roadmap for achieving marketing and business goals.
Plan to make a plan.
At Thomas|Ferrous, we can get the ball rolling with a customized plan that will be the foundation of your marketing playbook. If you want to learn more, feel free to contact us and we’ll share our thoughts.
