Make Shopper Marketing Work for You
Shopper marketing, which is a mix of consumer marketing and trade/channel marketing, is a way to connect with your customers while they're actually shopping—in the store or online.
What Information Should be on Food Packages?
Food packaging information can be a communications challenge and a confusing regulatory landscape.
Consider Direct-to-Consumer Marketing
The direct-to-consumer (DTC) model is becoming increasingly popular among consumer products brands. While it represents a big commitment of resources, DTC can be extremely advantageous for consumer products companies.
Trending Video Content & Marketing Strategies
You've probably noticed the major shift in marketing toward video content. However, you may not be aware of the elements that empower marketers to create engaging and share-worthy content.
CPG or FMCG?
When talking about retail products, the term CPG is often used, as well as the less frequently used term FMCG. Sometimes these terms are used interchangeably, and people generally recognize that they have similar meanings…
Eco-Friendly Packaging and Why You Should Consider It
As consumers become increasingly aware of the impact our lifestyles have on the environment, a growing number of individuals are looking for ways to incorporate sustainability via the products they choose to purchase.
Four Ways to Improve the Online Customer Experience for CPG Products
In today’s online retail environment, the customer experience is everything. A great customer experience is the best way to build a loyal consumer base and grow your CPG business. Consumer expectations constantly evolve while companies work overtime to find and retain new customers.
Premium Packaging Design Ideas for High-End Products
Premium products require premium packaging. But what makes a product premium? A premium product is a product that is generally accepted as being superior to its alternatives in terms of quality, price, or the perceived status it brings the user…
Print Proofing Checklist for Product Packaging
You’ve done the fun (and challenging) work of going through the concept development and refinement process to get to the final step of signing off on a print proof for your package – yay! We know that feeling of excitement so well, but this critical last step is not something to be rushed…
CPG Marketing & Photography: A Guide to Food Photography
Food photography is a fun and exciting way to share the taste, feel, and experience of your product. If you’re in the CPG industry, then it's time to start thinking about what type of photography you need – and where to reach out for expert assistance…
Integrating Amazon DSP & Facebook Geofencing
Amazon has an amazing amount of information about their shoppers, and even though you may be communicating an idea or issue versus selling an actual product, you can still take advantage of their data to pinpoint your message to a specific audience.
Church Brothers Farms | Produce with Passion
Thomas/Ferrous set out to design a package that depicted the quality, heritage, experience and dependability of the Church Brothers brand.
City of Sacramento | Being Flood Ready
Being flood ready is important for any city located near a river, and Sacramento, California definitely fits that category.
The City of Sacramento Department of Utilities (Dept. of Utilities) is responsible for informing residents about flood preparedness and mitigation…
Bako Sweet® and the Humble Sweet Potato
Country Sweet Produce and their Bako Sweet® brand knew they had something special with their innovative, 14-ounce sweet potato steam bags. What they needed, though, was a package design that did this fabulous new product justice.