Seize the moment.
Google calls them micro-moments and they represent those split-second decision points along a customer journey where a brand can make an impression. We have a range of methods to get inside the heads and hearts of an audience, unlock the opportunities and organize a narrative to leverage those moments.
Less intruding and more including.
Most messaging is designed to interrupt people's viewing, listening, reading and shopping with overt messaging, often unrelated to what they are doing. We develop integrated layers of relevant information that convey primary, secondary and even tertiary benefits, depending on where, when and how we communcate to the audience.
Change is the new constant.
As the paths toward reaching audiences are constantly shifting and multiplying, we are continually transforming our brand stories into new content formats that are at the core of marketing strategy rather than simply a social media tactic. This enables us to deliver the right message, to the most receptive audience, exactly they're ready to receive it.
Buying is a journey.
We all take a journey of some kind with every new thing we purchase. Sometimes it's a quick stroll where price/value sets the pace, other times it's an excursion with multiple comparative stops along the way. And other times it's an impulse that has no set direction. Our job is to project the journeys that particular audiences are likely to take and build the content intenerary that will get them there.