Thomas|Ferrous Marketing & Design
We build brands, reach consumers and drive sales.
We are a full-service marketing and design agency based in Sacramento.
We specialize in helping consumer facing businesses create compelling brands, launch effective marketing campaigns, and design highly successful packaging. Our team of strategists and designers have a proven track record of delivering results for clients in a variety of industries, from start-ups to established companies. Our collective experience includes work for global brands, including Levi Strauss, Apple, Kraft Foods, Frito-Lay, Jimmy Dean Foods, Sara Lee, Intel, HP, Burger King, Wells Fargo, GM, and Sunkist.
To see our work, just look in your pantry or refrigerator.
CPG Marketing
CPG (Consumer Packaged Goods) or FMCG (Fast-Moving Consumer Goods) describes the merchandise that is purchased by consumers frequently and repeatedly. These goods are typically low-cost, expendable items such as food, beverages, cosmetics, cleaning products and more. Within every brick-and-mortar and ecommerce store, these products are vast and alike, which fuels rapid product innovation and fierce competition. CPG marketing is the critical tool set used to distinguish these products and create customer journey experiences that inspire consumers to make repeat purchases. Thomas|Ferrous marketing services comprise the established and emerging processes necessary to build market strength in both the present and the future. These include consumer insights, data collection, marketing strategies, brand development, creative execution, content generation, media planning and buying, photography, video and animation.
Digital Marketing
Digital marketing is an online, brand promotion strategy that connects products and potential customers. The digital landscape is vast and requires multiple channels to effectively target, engage and motivate consumers toward purchase. Digital marketing is a cornerstone of our marketing capabilities and provides a suite of expertise and skills that can be deployed exclusively or applied to enhance other strategies. Digital marketing usually consists of content creation, digital and social media advertising, email marketing, search engine optimization (SEO), and search engine marketing (SEM). Harnessing these platforms is the ideal way to craft product stories, increase customer loyalty, and sustain product
Graphic Design
Graphic design is the medium through which product personalities and styles are communicated. Graphic design influences how companies and products are perceived. As a leading consumer packaged goods agency, we have designed packaging lines for billion-dollar food companies such as Sunkist, Del Monte and Calavo Foods. Our package designs have been printed in the millions of units and are seen on the shelves of most major retailers, including Costco, Walmart, Safeway, Vons, Publix, Hy-Vee and H-E-B, as well as retail locations in Europe, Asia and Australia.
Our experience extends to shopper marketing initiatives, in-store advertising and displays, signage, collateral and couponing. Our team of designers, producers, photographers, videographers, food stylists and recipe developers harnesses the power of compelling aesthetics and entertaining solutions to inspire consumers to choose our clients’ products over other options.
Open your pantry, refrigerator or cupboard and you might just see a product that we helped bring to market. In addition to billion-dollar food companies, our team has experience serving some of the best-known brands in the world, including Levi Strauss & Company, Apple, Kraft, Frito-Lay, Jimmy Dean Foods, Sara Lee, Intel, HP, Pioneer Electronics, Sprint, Burger King, Wells Fargo and General Motors.
Head-Turning Trade Show Booths
In a sea of hundreds of vendors competing for attention, exceptional booth design and graphics are an important requirement for delivering a successful show. Our design team often works directly with booth architects and manufacturers to bring ideas to life through both form and function. The objective is to seamlessly bring together structure, design, lighting, graphics and electronics to create an immersive visitor experience. When done well, potential customers will take notice of the booth, be able to scan the images and signage, assess if the vendor is relevant to their needs, and make contact.
Blog Highlights
BAKO SWEET® AND THE HUMBLE SWEET POTATO
Country Sweet Produce and their Bako Sweet® brand knew they had something special with their innovative, 14-ounce sweet potato steam bags. What they needed, though, was a package design that did this fabulous new product justice.
PRODUCE WITH A PASSION
Thomas/Ferrous set out to design a package that depicted the quality, heritage, experience and dependability of the Church Brothers brand.
Make the Move
In this era of rapid product innovation, increased competition, retailer cost resistance, and an endless number of shopping outlets, consumer packaged goo brands need to be on their game. They must be successful at driving sales through multiple sales channels consisting of direct-to-consumer, online retail, and in-store retail. They need to meet these different channels armed with a multichannel brand and product strategy, persuasive content and imagery, and impactful packaging. And they must build a customer base through aggressive digital and social media advertising, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
To achieve all of this, CPG brands need an exceptional agency partner that can provide multichannel marketing solutions, with decades of experience in the consumer packaged goods industry.
Thomas|Ferrous provides customized, comprehensive marketing services to leading brands, and your company could be the next to rise in the ranks. If your brand is in need of strategic, market-driven insights, inspiring messaging and distinctive designs, then Thomas|Ferrous is likely an ideal partner for you.
