Building an Effective Marketing Strategy

A Marketing Strategy that Grows your Company

Your company needs a marketing strategy that dynamically grows your consumer packaged goods business. We focus marketing strategy on building awareness, loyalty, and sales. Our marketing solutions are strong and sustainable because we align our activities with consumer tendencies and preferences. We project across multiple channels to reach wider audiences and stay ahead of the competition. 


How We Craft Effective Marketing Strategies

We craft effective marketing strategies using tested and proven methods, with an eye on future innovations. We begin with an in-depth consultation to understand and refine each company’s unique business and strategic goals. We apply our marketing analysis and sometimes conduct additional research to align the strategy with consumer preferences, tendencies, and needs. We work with you to build retailer and consumer trust, establish your company as a leader in your respective industry, distinguish you from competitors, attract new customers, and strengthen relationships with loyal customers. 

Our strategic planning process includes research, writing, and designing. The audience needs, market landscape, and product strengths are defined. Marketing goals and actionable steps are subsequently shaped around a sophisticated understanding of the right prospects and channels. 


Industries

Prepared Food

The Thomas|Ferrous team orchestrates robust CPG marketing strategies for prepared food brands and products. Our photographers, design team, and food stylists work with you to effectively use the color, texture, word choice, around materials of your packaging to catch shoppers’ eyes. 

Beverages

Thomas|Ferrous advises both alcohol and non-alcohol beverage companies. We create customized CPG marketing strategies that include responsive and informative digital campaigns to support wholesale client acquisition and consumer loyalty. 

Produce

Thomas|Ferrous helps fresh food companies ignite demand for their products with our comprehensive marketing solutions. We manage public relations, develop social media content, and coordinate effective in-store displays. 

Snacks

For snack brands, Thomas|Ferrous keeps an eye on trends and manages promotion so that the companies can focus on what they do best. Our team develops snack marketing strategies that are flexible and compatible with the changing needs and interests of consumers. 

Household

Now that our homes are also our offices and schools, expendable household items hold more significance. Our CPG marketing strategies pivot household products to compete in the online shopping, and direct-to-consumer platforms that are currently in high demand. 


Contact Us

We provide businesses and organizations with strategic consumer goods marketing strategy to sustainably increase revenue and successfully compete in a challenging environment. To learn more about our consumer packaged goods marketing strategy, contact us today and let’s talk about it.

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